start (and end) with EMAIL.
Email is still the most effective way to reach as many members of your community as possible.
Plan to send at least three rounds of email for each fundraiser:
- Announcing the launch
- Update of the goal
- LAST CHANCE REMINDER - this one is where you will usually see the most sales!
Who should you send emails to?
Think beyond the obvious to maximize the reach of your email campaign.
Teachers, administrators, and staff
Your own sellers (so they can forward to friends and neighbors)
Community involvement groups (PTA or Volunteer Board)
Industry membership associations relevant to your organization
Vendors and businesses in partnership with your organization
Internal newsletters for parent-run businesses or organizations
USE EMAIL TO kickstart YOUR SOCIAL MEDIA promotions.
Include a request in each email that people help spread the word by sharing on their preferred social media channels.
Studies show that directly asking for the likes, shares and RTs gets more response.
MAKE IT EASY TO SHARE.
Include a pre-written suggested post in your fundraising email that your recipients can forward to their own friends and family or post on social media. Here's an example of what that might look like:
“Help us (EXPLAIN YOUR SPECIFIC FUNDRAISING GOAL HERE)! Tap this link from your phone to activate a FREE 7-Day Trial of the Chinook Book app. If you like it, you can purchase a $15 annual app subscription and get hundreds of coupons for local places you love, like (ICE CREAM STORE) and (GROCER)! Plus, 50% of the proceeds will benefit our (ORGANIZATION NAME)! Tap here from your phone to download the app and purchase your subscription: (PUT YOUR PUBLIC LINK HERE)”
SUPPORT OUR FUNDRAISER: Tap here to activate a FREE 7-day @ChinookBookApp trial - purchase a year's subscription for $15 half the proceeds benefits us! (PUT YOUR PUBLIC LINK HERE)
MAKE IT VISUAL.
Include an image of adorable kids or community members holding the product that people can use to illustrate their post. Social media posts that include images get WAY more likes and shares.
KEEP IT GOING.
Post repeatedly about your fundraiser, using different images and copy to keep it fresh. Simpler is often better, so don't feel you have to craft the perfect post every time. Just be authentic, enthusiastic, and ask for people's support. The more you ask, the more you'll receive!