start (and end) with EMAIL. 

Email is still the most effective way to reach as many members of your community as possible.
Plan to send at least three rounds of email for each fundraiser:

  • Announcing the launch
  • Update of the goal
  • LAST CHANCE REMINDER - this one is where you will usually see the most sales!

Who should you send emails to?

Think beyond the obvious to maximize the reach of your email campaign.

  • Teachers, administrators, and staff

  • Your own sellers (so they can forward to friends and neighbors)

  • Alumni groups

  • Community involvement groups (PTA or Volunteer Board)

  • Neighborhood associations

  • Industry membership associations relevant to your organization

  • Vendors and businesses in partnership with your organization

  • Internal newsletters for parent-run businesses or organizations

USE EMAIL TO kickstart YOUR SOCIAL MEDIA promotions.

Include a request in each email that people help spread the word by sharing on their preferred social media channels.

Studies show that directly asking for the likes, shares and RTs gets more response.

MAKE IT EASY TO SHARE.

Include a pre-written suggested post in your fundraising email that your recipients can forward to their own friends and family or post on social media.  Here's an example of what that might look like:

FACEBOOK

“Help us (EXPLAIN YOUR SPECIFIC FUNDRAISING GOAL HERE)! Purchase a $15 Chinook Book annual app subscription and you’ll get hundreds of coupons for local places you love, like (ICE CREAM STORE) and (GROCER)! Plus, 50% of the proceeds will benefit our (ORGANIZATION NAME)! Tap here from your phone to download the app and purchase your subscription: (PUT YOUR PUBLIC LINK HERE)”

EXAMPLE: 

Help my daughter’s team make it to the International Competition! Purchase a $15 Chinook Book annual app subscription and you’ll get hundreds of coupons for local places you love, like Salt & Straw and Whole Foods! Plus, 50% of the proceeds will benefit our Dragon Boat team! Tap here from your phone to download the app and purchase your subscription: https://chinook.co/wasabipaddling/jack

TWITTER

SUPPORT OUR FUNDRAISER: Tap here to purchase an @ChinookBookApp subscription for $15 - half the proceeds benefits us! (PUT YOUR PUBLIC LINK HERE)

SUPPORT OUR FUNDRAISER: Tap here to purchase an @chinookbookapp subscription for $15 and benefit our team: https://chinook.co/wasabipaddling/jack

INSTAGRAM

“Help us (EXPLAIN YOUR SPECIFIC FUNDRAISING GOAL HERE)! Purchase a $15 Chinook Book annual app subscription and you’ll get hundreds of coupons for local places you love, like (PUT THE NAME OF A POPULAR LOCAL PARTICIPATING RESTAURANT HERE) and (PUT THE NAME OF A POPULAR LOCAL PARTICIPATING GROCER HERE)! Plus, 50% of the proceeds will benefit (PUT YOUR ORGANIZATION NAME HERE)! Tap the link in my bio to download the app and purchase your subscription. (PUT YOUR PUBLIC LINK IN YOUR BIO IN THE FIELD MARKED "WEBSITE")

“Help my dragon boat team get to the international semi finals! Purchase a $15 Chinook Book
annual app subscription and you’ll get hundreds of coupons for local places you love, like Cloud City Creamery and New Seasons! Plus, part of the proceeds will benefit my team! Tap the
link in my bio to download the app and purchase your subscription.

#pdxlove #pdxnow #dragonboat #goteam #livelocal #shoplocal #wetrainharder

 

MAKE IT VISUAL.

Include an image of adorable kids or community members holding the product that people can use to illustrate their post. Social media posts that include images get WAY more likes and shares.

KEEP IT GOING.

Post repeatedly about your fundraiser, using different images and copy to keep it fresh. Simpler is often better, so don't feel you have to craft the perfect post every time. Just be authentic, enthusiastic, and ask for people's support. The more you ask, the more you'll receive!

Get images and more suggested post ideas for your city here.